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The Sweet Life (La Dolce Vita)

I spent the day on Friday visiting La Dolce Vita, a show with an aim of bringing a taste of Italian lifestyle to London. I had a great time meeting Italian producers and sampling a mouth-watering array of cured meats, cheeses, olive oil and other regional specialities.

The Italians really do know how to present their products, I think it’s down to them being so passionate, and so proud of what they do. A stall selling a variety goods, but mostly pasta, piled flour and filled it with fresh eggs to demonstrate the simplicity of the ingredients and encourage engagement too – the stand was certainly one of the busiest in the show.

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Filed under Celebrity Chefs, Eating Out, Foodstuffs, Producers